Vaishnavi Estate
As fourth-generation coffee planters, their passion for coffee runs deep. They are eager to share this love with fellow enthusiasts who visit their property and beyond.
The founding story of the estate is an old one - it began in the late 1800s and early 1900s. Initially, the founder's family used to trade in coffee, but 1928 was a watershed year when they bought a 200-plus-acre coffee plantation in the beautiful hills of Coorg in Karnataka.
They have always been into sustainable cultivation, choosing to grow Robusta coffee, over the more resource intensive varieties. All through the years, the family continued growing their favourite coffee and selling it to the coffee board of India, and then to middlemen who would offer the best price for the coffee.
Around 2020, Mridhul Prakash, who has a Master's Degree in Finance from the US, decided to implement vertical forward integration and take the brand name to the masses. He achieved it by roasting the coffee to perfection and offering it to different channels for consumers to get a taste of their fine, single-origin, sustainably grown coffee.
While their property hosts a popular homestay, they remain committed to preserving the essence of the plantation. Despite opportunities to transform it into a resort, they choose to maintain its authenticity.
As fourth-generation coffee planters, their passion for coffee runs deep. They are eager to share this love with fellow enthusiasts who visit their property and beyond.
They host an excellent collection of coffee. Their most popular one is the medium roast coffee. It is slowly roasted to bring out the best aroma which is their signature.
C.P. Prakash is the owner of Vaishnavi Estate, Coorg, Karnataka. He is a third-generation coffee planter and estate owner. At the estate, they cultivate shade-grown coffee by employing sustainable practices.
The founding story of the estate is an old one - it began in the late 1800s and early 1900s. Initially, the founder's family used to trade in coffee, but 1928 was a watershed year when they bought a 200-plus-acre coffee plantation in the beautiful hills of Coorg in Karnataka.
They have always been into sustainable cultivation, choosing to grow Robusta coffee, over the more resource intensive varieties. All through the years, the family continued growing their favourite coffee and selling it to the coffee board of India, and then to middlemen who would offer the best price for the coffee.
Around 2020, Mridhul Prakash, who has a Master's Degree in Finance from the US, decided to implement vertical forward integration and take the brand name to the masses. He achieved it by roasting the coffee to perfection and offering it to different channels for consumers to get a taste of their fine, single-origin, sustainably grown coffee.
