Grey Soul Coffee Roasters
Engaging with farmers, estate managers and coffee pickers, they gained invaluable insights into the intricate nature of coffee cultivation. Through extensive cupping sessions and brewing experiments, they uncover a diverse array of flavour profiles that captivate your senses.
After rigorous training and a deep dive into supply chain logistics, the brand meticulously sources its green bean lots for the inaugural year. Along the way, they became acutely aware of the importance of biodiversity and the urgent need to protect it, especially after witnessing firsthand the challenges faced by those living near remote forests.
However, their commitment extends beyond the roastery as they understand the importance of brand identity, effective communication, cutting-edge technology, and sustainable packaging. By seamlessly integrating these elements, they strive to create a holistic coffee brand that resonates with coffee lovers and enthusiasts alike.
Driven by a desire to create something meaningful, Chirag formulated a clear plan. His three primary goals were to define the brand's vision, connect with the grassroots of the coffee industry, and acquire certifications and training to ensure the brand's success. To realise these objectives, Chirag embarked on a passionate journey, leveraging his expertise and determination to bring Grey Soul Coffee Roasters to life.
Grey Soul Specialty Coffee Roasters embarked on its journey by exploring coffee farms across Karnataka, Coorg, Kerala and Nagaland. Immersed in the rich tapestry of varietals, processing methods and cultures, they discovered a shared passion for Indian Specialty Coffee among producers and enthusiasts alike.
Engaging with farmers, estate managers and coffee pickers, they gained invaluable insights into the intricate nature of coffee cultivation. Through extensive cupping sessions and brewing experiments, they uncover a diverse array of flavour profiles that captivate your senses.
After rigorous training and a deep dive into supply chain logistics, the brand meticulously sources its green bean lots for the inaugural year. Along the way, they became acutely aware of the importance of biodiversity and the urgent need to protect it, especially after witnessing firsthand the challenges faced by those living near remote forests.
At Grey Soul Specialty Coffee Roasters, their vision is to redefine the coffee experience by embracing innovation, craftsmanship, and exploration. Their mission has been clear: to pioneer experimental roasting techniques, curate distinctive blends, and showcase unique flavour profiles that celebrate the diversity of Indian Specialty Coffee.
However, their commitment extends beyond the roastery as they understand the importance of brand identity, effective communication, cutting-edge technology, and sustainable packaging. By seamlessly integrating these elements, they strive to create a holistic coffee brand that resonates with coffee lovers and enthusiasts alike.
Chirag, the founder, brings a decade of experience as a home brewer and roaster, coupled with a passion for specialty coffee. As the founder of an AD Agency and a successful entrepreneur, he embodies the spirit of seizing opportunities. When faced with the challenges of the recent pandemic, Chirag saw it as a chance to pursue his long-held dream of establishing Grey Soul Coffee Roasters.
Driven by a desire to create something meaningful, Chirag formulated a clear plan. His three primary goals were to define the brand's vision, connect with the grassroots of the coffee industry, and acquire certifications and training to ensure the brand's success. To realise these objectives, Chirag embarked on a passionate journey, leveraging his expertise and determination to bring Grey Soul Coffee Roasters to life.
