Something’s Brewing Latte Art Throwdown (Online) 2021

I. Contest Rules and Regulations: 

1. To enter the Something’s Brewing Latte Art Throwdown 2021, Participant must follow the Something’s Brewing (@smthingsbrewing) Instagram handle. 
2. Contest open only for Indian residents. 
3. There is no registration fee for participation. 
4. The first 50 participants get a free 250gms coffee from Third Wave Coffee Roasters. 
5. A participant is a person who submits a valid entry, i.e Video and Photo.
6. A valid entry includes a photo and video that has the participant making or attempting to make a latte art. 
7. This is a free pour latte art competition. 
8. No stencils, etching tools, toothpicks or any latte art tools can be used to make the latte art. 
9. The cup should consist of espresso/espresso like beverage and steamed milk. No other products to be added. 
10. The event is broken into two sections: Home Barista and Professional Barista; both these sections will be judged individually by the jury. 
11. Only one entry will be allowed per participant. The first entry sent by the participant will be the final entry that will be used for judging. 
12. Register by filling in your details on the google form (link in Instagram bio)/ https://forms.gle/tkb91Zsj35BSfiYQ9 before 16th June, 2021.
13. After registration the participants need to make and submit a 30 second video of their latte art (Rules in III) and take a top angle photo of the latte art (Rules in IV), and submit it by mailing it to hello@somethingsbrewing.in. The photos and videos will not have pack/brands shown in frame. The entries will be disqualified if any branding is shown. 
14. Last day to send in your entry is 19th June, 2021*
    
15. The finalists will be announced on an IG live session on 22nd June, 2021*.
16. The top entries (Latte Art photos) will be featured on @smthingsbrewing’s Instagram handle for Popular Votes.
17. The top finalist videos will be further judged by a panel of judges in a live Zoom session, who will get to see the latte art videos, and will be scored “live”. The judges will reveal the top winners.
18. Total winners: top 4(jury), and ranks 5-26 win prizes, details specified in the prize section. Every participant is eligible for one prize/reward only. The participant who wins the popular choice award will not be judged by the jury for the jury prizes, as the popular choice award is included in the top 20.

II. Judging Criteria 

All participants will be judged on the following parameters: 

1. Visual Foam Quality 
   This category refers to how the texture of the foam looks visually in the photos and videos. Is it silky/creamy is given more weightage over a latte art with dry foam/matte with no gloss
2. Harmony, Size and Position 
   This category refers to how the design sits in the cup. Depending on the classic understanding of the design being presented it should be centered in the cup or balanced in relation to the edges of the cup. This is both an issue of precision and/or aesthetic.The participant will be judged on Symmetry in design AND Position in the cup. 
3. Level of difficulty achieved 
   This category relates to how the artist puts their personal touch on a latte art design compared to their opponent and common understanding of what that designs classic pattern is. In the absence of an obvious creative mark, the overall difficulty of the pours will be assessed. The scoring for the difficult achieved is: Complex design > Simple Design > Messy and rushed design. Please check the photos below for reference. 
4. Overall appealing impression 
   This category judges the overall execution and presentation of the Latte art and the video and photo submission.  

The participants need to submit 1 video and 1 photo of their Latte Art as per the specifications mentioned in III and IV. There will be one round of elimination to choose the top 20 at the discretion of experts in the Something’s Brewing team. There will be 3 winners selected by the jury, and 1 winner decided by popular votes (i.e likes) on Instagram. 

Designated Latte Art Patterns for Evaluation Standards 

III. Video Specifications 

1. Age Limit - Minimum age of the performer should be 18. Anything below this will be a rejected. 
2. Out Of focus videos will be rejected 
3. Video Length - Uploaded videos should be between 10 – 30 secs long. 
4. Face of the participant should be seen in the start of the video; the camera can then go closer to the latte art making bit.
5. This should be a one take video. No edits are allowed in the video.
6. Shoot vertically, horizontal videos won’t be allowed.  
7. Preferred resolution: 720 x 1280; 1080 x 1920 
8. Video size: Less than 50mb 
9. Formats: mp4, mov 
10. Codec: .h264, .h265 
11. Choose your frame carefully. We typically want a top angle shot of the pouring and the latte art being made.  
12. Experiment with lighting to get the best video possible. Remember, there are chances that the milk might be too bright if lit directly; experiment before you shoot your latte art entry.  
13. If possible, try to use a tripod or make some other person shoot you making the latte art. 

IV. Photo Specifications

1. The photo should be a top angle shot of the Latte Art. 
2. Out of focus photos will be rejected 
3. The photos need to be shot in a 1:1 aspect ratio (square) 
4. Make sure the latte art and the cup are in the center of the frame. 
5. The photos should be less than 2mb 
6. No editing of the photo or latte art are allowed. Original files of the latte art will have to be mailed to <email id>. The latte art in the photo and video should match; else the entry shall be disqualified.

Winning Prizes