Keep Cup Original - 12oz Travel mug | Rose | Black | Ferm - Black

KeepCup is an Australian brand founded in Melbourne by siblings Abigail and Jamie Forsyth, born from a simple idea: keep it and use it again. Frustrated by the environmental impact of disposable cups, they set out to design a barista-standard reusable cup that combined usability, durability, and aesthetic appeal.

Launched in 2009, KeepCup quickly gained popularity among coffee lovers and the café community, offering a stylish, practical alternative to single-use packaging. Today, KeepCups are used in over 75 countries, helping divert millions of disposable cups from landfill each day.

The brand continues to champion sustainability and behavior change, encouraging people to move from disposable to reusable habits while delivering products that look and feel great. KeepCup is more than a cup—it’s a movement for conscious convenience and positive environmental impact.